Top 5 Social Apps in UAE: Q2 2022 Performance Insights

The second quarter of 2022 witnessed notable trends among the top social apps in the United Arab Emirates. The analysis covers weekly downloads, revenue, and active user metrics for the top five social apps: TikTok, Facebook, Instagram, X, and Shorts VotTak: Short Video App. The data is sourced from Sensor Tower, with more insights available on their platform.

TikTok saw a dynamic quarter. Weekly revenue fluctuated, peaking at approximately $651K in late March and stabilizing around $559K by the end of June. Downloads were robust, starting at 96K and peaking at 127K in early May, before settling at 107K in late June. Active users remained strong, averaging around 5.3M with a peak of 5.5M in mid-June.

Facebook maintained a consistent user base with active users ranging from 6M to 6.3M throughout the quarter. Weekly downloads showed some variability, reaching a high of 96K in mid-April and ending at 76K in late June. Revenue saw minor fluctuations, peaking at $24K in late March and dipping to $9K in mid-June.

Instagram experienced steady growth in active users, rising from 2.7M in late March to 2.9M by the end of June. Downloads increased from 58K to 73K over the same period. Revenue remained minimal, with the highest weekly earnings reaching $215 in mid-April.

X had a stable quarter with active users hovering around 1.9M. Downloads showed a decline from 47K in mid-April to 18K by late June. Revenue was modest, peaking at $117 in mid-April and dropping to $34 by mid-June.

Shorts VotTak: Short Video App saw significant growth in downloads, starting at 6K in late March and surging to 49K by the end of June. Active users followed a similar trend, increasing from 46K to 114K over the quarter. Revenue data was not available for this app.

The data highlights the varying performance dynamics of these top social apps in the UAE during Q2 2022. For more detailed insights, visit Sensor Tower.